The Commercial Division of the Embassy of Sri Lanka in Beijing coordinated the successful participation of Sri Lankan exhibitors at the 7th China-South Asia Exposition and 27th China (Kunming) Import & Export Fair from 16th to 20th August, 2023. The Department of Commerce under the Ministry of Trade, Commerce and Food Security, with the support of the Embassy of Sri Lanka in Beijing organized the participation of Fifty-eight (58) Sri Lankan companies with over 75 representatives to promote Sri Lankan products at China-South Asia Exposition held for 5 days in Kunming. It was the first opportunity for Sri Lankan companies to successfully showcase their products at the exposition after three years.
The Minister of Trade, Commerce and Food Security Hon. Nalin Fernando led the business delegation for the Kunming expo and encouraged Sri Lankan companies to promote Sri Lankan products in the lucrative consumer market in China. Further, it was an opportunity to understand about dynamic E-commerce and Social media marketing strategies that have been taken to promote Sri Lankan products during the Expo.
Additionally, the Minister held a bilateral meeting with the Department of Commerce of Yunnan province and expressed close collaboration established by Sri Lanka, particularly with the Yunnan province. The Kunming Expo has been a major trade expo over the years and could be a great platform for strengthen bilateral trade collaboration. The Kunming Expo also provided an opportunity to discuss the areas of market expansion of Sri Lankan products, market access for new products and capacity building that required to entering into the Chinese market.
The bilateral meeting was held between the official of the Department of Commerce of Sri Lanka, the officials of the Department Commerce of the Yunnan province and the Commercial Counsellor of the Embassy of Sri Lanka in Beijing.
The companies promoted a range of products such as Gems & Jewellery, Ceylon Tea, Confectionery, Processed food, Cashew, Spices, Coconut Kernel products, Sri Lankan Batiks and Handicraft. The Kunming Expo was concluded on 20th August 2023.
Embassy of Sri Lanka
Beijing, China
28.08.2023
